Are you using the correct font and font size so that your email is readable?
Are you sure that your email is readable on both your laptop and phone? It’s important to make sure that your subscribers have a good experience, as 85% of people check their emails on their phones. Poor font choices can be the downfall of your email performance, so it’s essential to choose the right font and font size.
The ideal font size for email body is 16 – 18, and 22 – 28 for headings. Too small of a font size can make it difficult to read, while an overly large font will look oppressive and disarranged.
When it comes to font, the best fonts for emails are those that can be viewed properly across all email providers. Here are some of the top email-safe fonts:
1 – Helvetica: This trendy font is great for catchy titles and slogans, but its letters are placed close together, making it tough to read for longer texts.
2 – Verdana: Verdana was designed for low-resolution screens and its wide low-case letters make it an excellent pick for email body copy.
3 – Georgia: Georgia is perfect for official and trustworthy content, and its wide-spaced characters provide a high level of legibility.
4 – Tahoma: This font has the same length of its upper and lower case characters and resembles Verdana, but Tahoma has narrower symbols and tighter letter spacing.
5 – Arial: Arial’s soft curves make it look less stiff and it’s a great option for users looking for a classy font to complement their emails.
Before you schedule your email, make sure to send yourself a test. Open your test email on your computer and phone to see how it looks. The proper font style is one of the main factors that persuade recipients to continue reading, so make sure it looks appealing and displays properly.