Self Improvement Articles

The Damage Caused by Plastic

The Damage Caused by Plastic

Plastic started out life as a convenient alternative to glass so things would not break, and gradually branched out into all areas of our lives, including plastic food packaging and plastic grocery bags.

Plastics have become a major pollutant of land and sea because it is so commonly and so carelessly disposed of, and because it has a long life before it breaks down against water, air and sunshine. Because it is so non-biodegradable, it has become a significant hazard to wildlife.

A recent report about a vast flotilla of discarded plastic making its way to the shore of California and the number of marine animal deaths has finally got people to sit up and take notice. This has in turn led to manufacturers and supermarkets to look at their packaging policies.

Durable shopping bags are available for free or very cheaply, and one brand of yogurt has even started to package its product in small glass tubs. In Europe, supermarkets are banning plastic from their products and encouraging people to bring along refillable containers so they can buy bulk foods from storage bins each week.

While it is true that many plastics can be recycled, many cannot, and even the recyclable ones do not always end up where they need to go. In developing nations, there is a lot less access to these kinds of programs. In developed countries, it depends on location and how willing people are to take the trouble to get their items recycled.

The Effect of Plastic on People

In terms of humans, the effect of plastic is alarming – if not outright dangerous. Plastic has been associated with endocrine imbalances such as diabetes and thyroid issues. It also plays havoc with the sex hormones. Some studies even suggest that plastic can significantly lower men’s sperm count, leading to sterility.

When buying plastic, avoid ones with BPA in them for these reasons. Don’t drink out of plastic water bottles; use a water filter and a stainless steel water bottle instead.

Certain plastics, such as those made outside the US, are believed to include cancer-causing agents.

Killing Sea Animals

Many sea animals get tangled up in plastic and die. Some even eat the plastic, and die of complications when it gets twisted in their digestive tracts. The plastic holder for soda or beer cans can get wrapped around, for example, a turtle, and over time lead to deformity and death.

Experts have found that whale mothers nursing their young have a high infant mortality rate due to their milk being poisoned by the chemicals in plastics. Plastic is also making ocean water more acidic, leading to “dead zones” where no life can be sustained.

The number of dead whales being washed up on beaches all over the world is growing. Studies now suggest that baleen whales are literally starving to death, partly because there isn’t enough krill for them to eat, but also because their filtration system is not able to deal with plastic and their stomachs are literally filling with plastic trash. Many sharks have also been found with vast amounts of plastic in their bellies.

While plastic pollution is indeed a crisis of planetary proportions, we do all have a choice about what we buy, whether or not we recycle, and what charities we support. Learn more about plastic pollution and take action to reverse this deadly trend.

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The Best Work to Outsource When Growing Your Business

The Best Work to Outsource When Growing Your Business

Many small business owners get nervous at the idea of letting go of certain tasks in their business and outsourcing them. The truth is that it’s really the only way to grow your business effectively. It’s impossible to do everything yourself, so it is a case of strategically choosing what to outsource.

There are a number of factors to consider:

* Things you don’t do well
* Things you don’t like doing
* Tasks you don’t have the skills for
* Things that eat up a lot of your time but don’t contribute directly to earning income

Here are seven suggestions for the best tasks to outsource.

1. Bookkeeping

Unless you are an accountant yourself, it is probably best to outsource this task to the professionals. Keep good records to make their job easier and keep costs down. Don’t hand them shoeboxes of paperwork a couple of days before your taxes are due.

2. Customer Service

Once you have been in business for a while, you should have a list of frequently asked questions (FAQs) from customers. Outsource your customer service to one or more workers so you have good coverage. Consider using a ticketing portal to help keep everything organized.

3. Content Creation

If you are a slow writer, hire ghostwriters to help you keep your blog fresh, or to create information products like eBooks that you can sell to your target audience.

4. Updating Your Blog

Whether you write the content yourself or get help, the content will still need to be uploaded to your blog or website. This is an easy task for a virtual assistant or freelancer who knows WordPress or similar blogging software well.

5. Logos, Artwork and Images

Unless you are a professional artist who has mastered Photoshop, chances are you would be better off hiring a freelancer who already owns this rather expensive software and is skilled at using all of its impressive features.

People do judge a book by its cover, so if you are publishing eBooks or multimedia courses, take the time and money to find a good designer who can make your product look like a high-quality one worth buying.

6. Email Marketing

Email marketing is an essential tool for all successful businesses. You need to create offers, new lists, and a “funnel” to get subscribers. Once a person is on your email marketing list, you need to send them content and interesting promotional offers so they will buy from you regularly.

Email marketing isn’t difficult, but it can be time-consuming. Your lists need to hear from you on a regular basis and you need to track the success of what you are sending out, such as your holiday promotions.

An email marketing specialist can track your success, test different creatives, and more. They can also upload the content you wish to provide, and set up new promotions each time you wish to target another topic within your niche.

7. Social Media Marketing

Social media marketing is another essential chore for modern businesses which business owners just don’t have enough time or inclination for. It can be a fine art to marketing well on Facebook or LinkedIn. There are many freelancers skilled at certain networks who could help take your business to the next level.

Don’t be afraid to let go of these tasks, unless you are already an expert on them. You’ll end up with more time to do high-earning activities that no one else can do, as well as tasks that you enjoy.

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