How To Start An Online Business

Are you using the correct font and font size so that your email is readable?

How To Start An Online Business / By

Are you sure that your email is readable on both your laptop and phone? It’s important to make sure that your subscribers have a good experience, as 85% of people check their emails on their phones. Poor font choices can be the downfall of your email performance, so it’s essential to choose the right font and font size.

The ideal font size for email body is 16 – 18, and 22 – 28 for headings. Too small of a font size can make it difficult to read, while an overly large font will look oppressive and disarranged.

When it comes to font, the best fonts for emails are those that can be viewed properly across all email providers. Here are some of the top email-safe fonts:

1 – Helvetica: This trendy font is great for catchy titles and slogans, but its letters are placed close together, making it tough to read for longer texts.

2 – Verdana: Verdana was designed for low-resolution screens and its wide low-case letters make it an excellent pick for email body copy.

3 – Georgia: Georgia is perfect for official and trustworthy content, and its wide-spaced characters provide a high level of legibility.

4 – Tahoma: This font has the same length of its upper and lower case characters and resembles Verdana, but Tahoma has narrower symbols and tighter letter spacing.

5 – Arial: Arial’s soft curves make it look less stiff and it’s a great option for users looking for a classy font to complement their emails.

Before you schedule your email, make sure to send yourself a test. Open your test email on your computer and phone to see how it looks. The proper font style is one of the main factors that persuade recipients to continue reading, so make sure it looks appealing and displays properly.

Share and Enjoy !

Breaking A Business Plan Down Into Smaller Steps

How To Start An Online Business / By

We all know what a business plan is – it includes product information, marketing strategies, financing, facilities and a customer profile. However, without the commitment of the owner, it is just a piece of paper. A business plan should be tailored to the owner’s personality strengths in order to be successful.

When it comes to finances, it is important to map out a budget for a certain length of time. This can be difficult for some, as they may not be used to saving money in their personal lives. To make it easier, the owner can break down the budget into smaller, weekly, or monthly goals. For example, if the owner wants to build additional fresh fruit space and it will cost them $8,000, they can take $200 out of their earnings each week and put it in a box. At the end of the year, they can count up the checks, rip them up and write one big one for their expansion project.

The same applies to marketing. If an owner wants to market to everyone in their neighborhood who has children, they should break it down into smaller steps. For example, they can purchase the demographics list of homeowners with children this month, develop the sales letter the next week, and turn it in to the printer the third week.

By breaking down larger business plans into smaller steps, small managers are more able to keep focus on building and developing their long-term goals. The yearly plan acts as the ultimate improvement, while the monthly/weekly goals act like the road map. Ultimately, the success of the plan depends on the owner’s personality and traits. Strategies that don’t follow the owner’s normal way of working and looking at life are likely to be unfulfilled.

Share and Enjoy !

Share