Women

Marketing Tips for Women Entrepreneurs

Marketing Tips for Women Entrepreneurs

Are you a female entrepreneur searching for new ways to market your new business? If so, there are many great ways to do so. Even better, the suggestions mentioned here are very affordable. Remember, unless you’re lucky enough to have an unlimited supply of capital, it’s always best to go easy on your finances in the beginning.

Always Have a Plan

No matter what kind of small business you’re in charge of, it’s always best to have a plan before you put things into action. This is true of every aspect of running your business. You may want to keep an audio recorder or small notebook with you, or find a note keeping app for your smartphone. Once you have a plan laid out, stick to it to the best of your abilities.

Set Optimistic Goals

In order to get work done effectively, it’s best to establish goals that you can work to achieve throughout the day, week, or month. These goals should be things that are attainable. Otherwise you’re just setting yourself up for failure. However, they should also be optimistic and challenging goals that will encourage you to push yourself in order to be as effective as possible.

Know Your Target Market

Research into your target market, before you even open your doors to the public, is crucial to your marketing plan. The more specific you can get, by drilling down categories, the better. Not only do you need to know things like age, gender and income bracket, you also need to know what motivates your ideal client or customer to buy.

Build a Strong Portfolio

As the owner of the business, the way that you present yourself is often the first impression that potential clients or customers get of your organization. Make sure to always have a resume or portfolio available so that your future business associates can see all the hard work that you’ve done in the past. If they’re impressed with how you represent yourself as a person, it’s much more likely that they’ll want to do business with you.

Form a Network

It can be difficult to market your product or business on your own. Fortunately, social networking makes it easy for just about anybody to reach out to potential clients. Make sure that your business has a strong web presence, and establish pages for it on social media sites.

But, social media isn’t the only way to establish a network of clients and business associates. Whenever your business works with another company, be sure to establish a relationship between the two of you.

Keep Searching for New Opportunities

Never pass up an opportunity to market yourself or your business to others. Make sure that you always have your business card with you in case you run across someone in your personal life that you want to form a connection with in your professional life. You never know where you might meet your next customer.

These are just a few marketing tips for women entrepreneurs. Realistically, this is just the beginning. Obviously, you don’t have to try all these things at once. Trying one or two at a time is usually the better way to go.

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How Women Can Learn to Use Graceful Flow for Success in Life

How Women Can Learn to Use Graceful Flow for Success in Life

Many business women make the mistake of thinking that they have to abandon their feminine side and embrace all things masculine in order to get ahead in business. The truth is that no matter what job or industry you are working in, you will never be truly successful and happy in your career if you are pretending to be something that you’re not.

You might think the role of hard-headed businessman is the only way to succeed in top companies, but most businesses have more than enough of this type. Their masculine energy rides roughshod over anyone who doesn’t meet their exacting, and often unrealistically high standards. It also silences any disagreement or any creative thinking that might come into conflict with their vision of how things “should” be done.

Feminine energy is a lot less action oriented. It is softer, more creative and flexible. Feminine energy goes with the flow. It doesn’t try to redirect the river.

The Idea of Graceful Flow

The idea of flow is that everything should come to us naturally, without us chasing all over the place after things we think will make us happier, more successful, more… whatever. Flow is about accepting what is good in life without wanting more or pushing it away because we think we don’t deserve it. It is also about attracting the good things in life through correct action. If we work hard on a project, for example, good results will follow.

Flow is also about a vision of how things can be better, but organically. If you want to grow a wonderful rose, you can’t keep tugging at it to make it grow faster. The result would just cause it to wither and die on the vine.

The Secret of the Secret

The very popular book The Secret resonated with a lot of people who wanted to learn more about abundance and flow. It is also commonly termed the law of attraction. Instead of exhausting yourself chasing after all the things you want, you can take actions that will make those good things come to you. The result is a lot less stress and a great deal more success and satisfaction.

A lot of business people get so caught up in the idea of more – more customers, money, and profits – that they fail to appreciate what they actually have. They get so stressed that their health starts to fail. They also say or do unskillful things which result in poor relationships in the workplace, and unhappy clients who go to businesses who will treat them better.

The Pareto Principle tells us that 20% of your customers are responsible for 80% of your profits. Graceful flow in this case would therefore mean nurturing these relationships as much as possible to sustain them over the long term.

The energy can be directed in a positive, purposeful way, with laser focus – not negative, aimless and anxious. Graceful flow will bring success without having to stress over it, for more harmony and balance within the company, the business community at large, and within yourself as a woman entrepreneur.

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How to Stand Out amongst Other Women Entrepreneurs

How to Stand Out amongst Other Women Entrepreneurs

As more and more of the female population decides to start a business, it gets harder to stand out amongst other women entrepreneurs. However, it can be done. Here are a few suggestions to get you started.

Utilize Social Media

Social media can be used for so much more than keeping in touch with friends and family. Create pages for both yourself and your business on multiple social media sites (Facebook, LinkedIn, Google+, etc.). Then, share content that shows off the things that you have to offer.

Be sure to highlight ways that you are different than your competition. For example, if you’re the only day care service in your town that also provides transportation, be sure to bring that up in your posts.

Keep Your Promises

Clients and customers alike will notice when you deliver on every aspect of a promise that you make to them. Make sure that you finish everything that you start, and that you get it done in a timely manner. People remember that you were true to your word, and keep that in mind when deciding who to do business with in the future.

Go the Extra Mile

Doing more than is expected of you when working with clients or customers is a sure way to set yourself and your business apart from competitors in your field. If you can offer an extra feature or service that your competitors don’t, that’s an excellent point to make when trying to “sell” yourself to potential customers.

Give Out Free Samples

People tend to get pretty excited about the idea of getting something for free. Consider investing in promotional objects like pens, mouse pads, t-shirts, or fridge magnets. It may not seem like much, but gifts like this with your logo on them can go a long way toward setting yourself apart from your peers.

Listen to Feedback

Even if you are successful when you launch your business, you won’t be able to keep up with the changing landscape if you aren’t able to adapt as a business owner. Take every opportunity that you can to collect feedback from customers and other businesses that you work with.

One way to do this is to provide customers with a satisfaction survey, either in person or via email. Make sure to include a section that lets the customer fill in suggestions on how you could improve your service. Not only will this give you an idea of how you can do better, it also lets your customers know that their opinion matters to you.

These are just a few ways to help to ensure that you stand out among the sea of female entrepreneurs. Yes, competition is fierce. But, that doesn’t mean you can’t be successful. With perseverance and due diligence, chances are you’ll realize continued growth along your well-deserved journey to success.

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Goal Setting for Women Entrepreneurs

Goal Setting for Women Entrepreneurs

Most successful women create a set of goals that they strive to reach, which helps them stay on track as they work toward success. Without setting goals and applying effort to long-term improvement, you won’t get very far even if you do work hard.

This is especially true if you’re trying to balance maintaining a busy household with helping your young business flourish. Here are some tips that may be helpful to women entrepreneurs while setting goals for themselves and their businesses.

Consider Using Visual Aids

You may not think of visual aids like graphs or progress charts when it comes to forming a professional plan. But, these things are more effective motivators than you may think. Looking at a visual representation of the progress you’ve made can make a bigger impact than simply looking at the numbers.

Not only that, creating a fun graphical image also gives you something that you can display around your workplace to motivate your team members and to help the business accomplish the goals that you’ve laid out.

Be Optimistic, But Realistic

It’s important that the goals you set for yourself or your business be things that you can realistically accomplish. If you strive to do something that isn’t possible for you to do, you’re only setting yourself up for disappointment in the future.

If you can’t imagine yourself possibly achieving a goal, you may want to set your sights lower for the time being. However, it’s also important to challenge yourself with the goals that you create. If you set goals that are too easy to achieve, then it will create the illusion of success without motivating you to do everything that you can.

One Thing at a Time

Motivating yourself to complete a complicated project can be daunting. When you try to deal with every aspect of a problem at once, it’s very easy to become overwhelmed. Try to break each project up into as many smaller parts as you can in order to keep your short-term goals as simple as possible. This will give you something to feel accomplished about at every successful stage of the project, rather than only once everything is finished.

Keep Track of Your Progress

Once you’ve laid out your goals, you need to stick to the plan in order to make them happen. Make sure that you keep track of what you’re doing in order to achieve your goals, and see how much success you’ve had. Take some time each week or month to go over the progress you’ve made and adjust your goals according to your current needs.

You should always be comfortable with the goals you set. The process of setting goals doesn’t need to be an arduous task. Take time to think about what you really want to accomplish in the next year… five years… and even ten years. Don’t just scribble something down on paper for the sake of saying you have goals. You’ll rarely accomplish anything that way.

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