Women

Marketing Tips for Women Entrepreneurs

Marketing Tips for Women Entrepreneurs

Are you a female entrepreneur searching for new ways to market your new business? If so, there are many great ways to do so. Even better, the suggestions mentioned here are very affordable. Remember, unless you’re lucky enough to have an unlimited supply of capital, it’s always best to go easy on your finances in the beginning.

Always Have a Plan

No matter what kind of small business you’re in charge of, it’s always best to have a plan before you put things into action. This is true of every aspect of running your business. You may want to keep an audio recorder or small notebook with you, or find a note keeping app for your smartphone. Once you have a plan laid out, stick to it to the best of your abilities.

Set Optimistic Goals

In order to get work done effectively, it’s best to establish goals that you can work to achieve throughout the day, week, or month. These goals should be things that are attainable. Otherwise you’re just setting yourself up for failure. However, they should also be optimistic and challenging goals that will encourage you to push yourself in order to be as effective as possible.

Know Your Target Market

Research into your target market, before you even open your doors to the public, is crucial to your marketing plan. The more specific you can get, by drilling down categories, the better. Not only do you need to know things like age, gender and income bracket, you also need to know what motivates your ideal client or customer to buy.

Build a Strong Portfolio

As the owner of the business, the way that you present yourself is often the first impression that potential clients or customers get of your organization. Make sure to always have a resume or portfolio available so that your future business associates can see all the hard work that you’ve done in the past. If they’re impressed with how you represent yourself as a person, it’s much more likely that they’ll want to do business with you.

Form a Network

It can be difficult to market your product or business on your own. Fortunately, social networking makes it easy for just about anybody to reach out to potential clients. Make sure that your business has a strong web presence, and establish pages for it on social media sites.

But, social media isn’t the only way to establish a network of clients and business associates. Whenever your business works with another company, be sure to establish a relationship between the two of you.

Keep Searching for New Opportunities

Never pass up an opportunity to market yourself or your business to others. Make sure that you always have your business card with you in case you run across someone in your personal life that you want to form a connection with in your professional life. You never know where you might meet your next customer.

These are just a few marketing tips for women entrepreneurs. Realistically, this is just the beginning. Obviously, you don’t have to try all these things at once. Trying one or two at a time is usually the better way to go.

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How Women Can Learn to Use Graceful Flow for Success in Life

How Women Can Learn to Use Graceful Flow for Success in Life

Many business women make the mistake of thinking that they have to abandon their feminine side and embrace all things masculine in order to get ahead in business. The truth is that no matter what job or industry you are working in, you will never be truly successful and happy in your career if you are pretending to be something that you’re not.

You might think the role of hard-headed businessman is the only way to succeed in top companies, but most businesses have more than enough of this type. Their masculine energy rides roughshod over anyone who doesn’t meet their exacting, and often unrealistically high standards. It also silences any disagreement or any creative thinking that might come into conflict with their vision of how things “should” be done.

Feminine energy is a lot less action oriented. It is softer, more creative and flexible. Feminine energy goes with the flow. It doesn’t try to redirect the river.

The Idea of Graceful Flow

The idea of flow is that everything should come to us naturally, without us chasing all over the place after things we think will make us happier, more successful, more… whatever. Flow is about accepting what is good in life without wanting more or pushing it away because we think we don’t deserve it. It is also about attracting the good things in life through correct action. If we work hard on a project, for example, good results will follow.

Flow is also about a vision of how things can be better, but organically. If you want to grow a wonderful rose, you can’t keep tugging at it to make it grow faster. The result would just cause it to wither and die on the vine.

The Secret of the Secret

The very popular book The Secret resonated with a lot of people who wanted to learn more about abundance and flow. It is also commonly termed the law of attraction. Instead of exhausting yourself chasing after all the things you want, you can take actions that will make those good things come to you. The result is a lot less stress and a great deal more success and satisfaction.

A lot of business people get so caught up in the idea of more – more customers, money, and profits – that they fail to appreciate what they actually have. They get so stressed that their health starts to fail. They also say or do unskillful things which result in poor relationships in the workplace, and unhappy clients who go to businesses who will treat them better.

The Pareto Principle tells us that 20% of your customers are responsible for 80% of your profits. Graceful flow in this case would therefore mean nurturing these relationships as much as possible to sustain them over the long term.

The energy can be directed in a positive, purposeful way, with laser focus – not negative, aimless and anxious. Graceful flow will bring success without having to stress over it, for more harmony and balance within the company, the business community at large, and within yourself as a woman entrepreneur.

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