Sales

A Simple Strategy to Increase Profits

In today’s competitive business environment it is essential to find ways to reduce costs and increase profits while keeping productivity and quality high. One of the best ways to achieve this is through hiring and retention of outstanding employees.

Far too often hiring managers rush through the hiring process due to being reactive rather than proactive when filling positions. With some preplanning in the hiring process and implementation of sound strategies once people join your organization, you will lower the cost of doing business by considerable amounts.

As you prepare to hire consider the following:

• What type of person are you looking for?
• What are the values that drive your company?
• How difficult is the job you are filling?
• Do you have anyone internally who can do the job?
• How long will it take to find the right person for the position?
• What are you willing to negotiate with the potential candidate?

In looking for potential candidates you may want to try more than the traditional employee search. Tap into your network of professional connections. Some of your best candidates may be working for your competitors. Be careful about hiring someone just because they are a friend or family member. Not that friends and family members don’t make good employees – often they can be fantastic. And yet, if you are hiring them only because they are a friend or family member, you are setting yourself up for some big problems. With the wrong choice morale with other employees can go down. With the right choice it is just as likely to go up.

Think through the compensation package. Are the wages fair for the job, industry and market? Make sure your benefit package is competitive for your industry. Find out what other companies are offering as far as compensation and consider matching or beating their offerings.

There are occasions when someone may take a position without thinking through income, benefits or fit. Once they have gotten settled in and are feeling comfortable with the position and the company, they may realize the compensation and the job is not all it could be. That can cause some discontent on their part. To avoid this, do your homework.

Another key to keeping good employees is to make sure they are treated with respect, dignity and appreciation. This may seem like common sense and yet, it often doesn’t happen. I consult with various types of organizations employee retention and how to gain more commitment from the staff. I often will meet individually, in private, with a cross section of the staff. I spend at least an hour with each employee in a confidential meeting to find out their view of the company. Inevitably, the areas that are most lacking for the employee to be fully satisfied are communication and appreciation.

Once the area of discontent has been identified I design programs for the company in which to address the problems. What is amazing is the problem is often on the way to being solved by virtue of the fact the organization has brought me in. A common comment is, “Finally, someone is listening to me.”

Often, a company’s problems can be lessened with some good coaching and training of management. It is amazing how many managers and supervisors were put into their position without any training in interpersonal skills, management and supervisory skills, and how to communicate effectively. Nine times out of ten the people who need the most training are the ones who think they need it the least. And, they are often the biggest obstacle to the success of a company.

In order to stay competitive on all fronts you must keep your entire team on the leading edge. By doing so you will be in business for years to come with a happy, dedicated and productive team. And that will equal profits.

 

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Thirteen Sales Basics: The Elite Fitness Systems Secrets Revealed

Thirteen Sales Basics: The Elite Fitness Systems Secrets Revealed

Elite Fitness Systems (EFS) is well known for providing their customers with strength training services and products with highest quality.

EFS were founded by Dave Tate after he made an assessment in some internet sources about sports training. Many coaches as well as athletes are searching for training advices but do not get the best and comprehensive information. So, EFS was created to answer this demand.

Dave was once an elite strength athlete. For twenty years in the fitness world, he has encountered every training program and equipment in the industry. The EFS driving force is to put success in any training program above other things. This makes EFS the world’s leader in the field of conditioning and strength training.

The secret behind the EFS success lies on the thirteen basics of sales to improve the ability for selling products and services.

1. Believing in ones self as well as in the services being provided. Your potential clients can appreciate your high energy. They will hire you because you are confident.

2. Understanding that the main objective is not about money. When people give value to fitness, they will pay your services happily. Likewise, if you help them achieve their desired results.

3. Selling the services to the people who need help.

4. Recognizing that money is traded in exchange for allotted time and given efforts.

5. Accepting that regardless of the amount of money being charged if the services are good, the client will always come back.

6. Knowing the distinction between a client and a prospect. Someone who pays for the services is a client, while someone who may hire you or not is a prospect.

7. Accepting that selling services and products is an important skill that must be learned by personal trainers. Helping more people means becoming more proficient when closing sales.

8. Knowing that people are hiring personal trainers if they see options that are less expensive. These people can be the best prospects.

9. Understanding that you have the freedom for setting your sales appointments. The most valuable asset you have is time. Meet prospects with greater possibility of hiring you.

10. Knowing that people more often make their purchasing decisions emotionally. Make the prospect emotional to sell the services easily.

11. Realizing that it is a sale if the money is already paid to you. Ensure that your plan is effective, so let the prospect pay you before the end of the sales appointment.

12. Setting the appointment immediately after talking to the prospect. People can be easily distracted. As much as possible, meet prospects who consider fitness as their first priority.

13. Understanding that people are lovers of buying things. However, are haters of being sold things. Guide your prospects and ask them appropriate questions to encourage them in purchasing your services.

EFS customers became their greatest source of advertising. They put customer’s success first in their training programs. In return, they developed their passion on the EFS by doing business repeatedly and visiting their websites daily.

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