networking

The Power of Social Networking to Build Your Brand

Social networking is truly a very powerful way to build your brand. Today, with the proliferation of online platforms, social networking has taken on a brand new and often difficult to understand role in both online and offline marketing.

Difficult or not, one thing is very clear – social networking is the best way to build your brand. Plus, if you develop a social media strategy in advance instead of acting without thought, then follow your plan, you will succeed.

Connect to Your Audience All Over the World

More than half the population of the world is using social media. That’s an amazing thing when you think about it. You don’t need to market to all of them; you just need to attract enough to meet your goals. There is no doubt that you can find your audience on social media in order to build your brand.

Research Your Competition Accurately and Simply

Social networking is also a way in which you can easily research your competitors. You can find them on social media and observe their actions and their audience’s behavior, and use what you find out with your own audience.

Communicate Instantly and Easily with Your Audience

Never in history has it been possible to be in touch with your audience practically 24/7. And not only that – you’re in the palm of their hand. You may not even want to think about this, but people take their phones into the bathroom with them. You’re in the bathroom with your customers and that is honestly a privilege that enables you to communicate with them so much more directly and personally.

Inspire Your Audience by Providing Value

If you pay attention to what your audience values and wants and needs, you can provide amazing value to them via social networking. You can share and curate important information and content with them that makes them see you as an expert (even when you’re sharing other people’s work). And when that happens, your brand will expand like never before.

Learn and Share Niche-Specific News and Information with Your Audience

Social networking enables you to learn so much news fast. If you are tuned in to your niche, you can learn information prior to your audience and share with them. When you do that, they’re going to feel as if it’s a service and always check with you before anyone else for this type of information.

A Low Barrier to Entry for Business Owners

It doesn’t cost that much to use social networking as a brand-building force. Combine online platforms with offline meetings and workshops if you want to. Or stay only online. Social networking today can work in both ways and combined as well. But it doesn’t cost much to get started and almost anyone can do it.

Enables You to Test Ideas before Implementing

You can use social networking to test out product and service ideas before you start selling them. You can test out concepts on your audience in a smaller way before it blows up to the world at large. It’s a great way to test interest before implementing and spending too much time or money.

Social Networking Is Powerful but also Fun

This is a powerful thing about social networking but it’s also one of the cons: social networking is great to do and it works. But because it’s also fun, if you go into it without a strategy, you may find yourself wasting time.

Building your brand using social networking is a no-brainer. Over half the population in the world uses social media platforms. Your audience is there. You just need to learn who they are and know how to find them so that you can show them what you have to offer. Set up your social media strategy, implement it, and watch your brand grow fast.

 

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Common Networking Mistakes to Avoid

When it comes to networking, you always want to make sure you do it right so you can grow your business. However, knowing what to do is one thing; knowing what not to do is something else entirely. You might think you’re doing everything right, but if you find you’re not making the connections you expected, then perhaps you have fallen into some of the network traps out there and didn’t even realize you had.

Here are some common networking mistakes and how you can avoid making them in the future.

Not Getting Help

Many people have a hard time asking other for help. Networking is all about making connections, though. People don’t know what you need unless you ask them.

Use whatever personal or professional network you have and ask them to help you. You need to be connected to the right people. The more people you have getting the word out about you, the better, so don’t be afraid to ask for help.

Not Maintaining Your Relationships

It’s very easy to fall out of touch with people. Maintaining contact with your current network and all of the people in it is going to help you grow.

Follow up with people – your mentors, colleagues, and other contacts – on a regular basis to see how they’re doing. Keep them up to date on you as well. Remember, don’t make it all about you; you will want them to know what you’re up to while also finding out what they’ve been up to.

Not Taking Advantage of Social Media

We live in a day and time where networking is really everything we do every single day. Social media has made it so easy to be connected to so many different people throughout the world, and if you’re not using this then you’re missing out on a great opportunity.

Start using LinkedIn to make professional connections. This isn’t the only social media platform you should be using, but it’s a great place to start and a way to get your name out there.

Not Making In-Person Connections

Yes, we are in a day and time where social media is super-important to networking, but that doesn’t mean you have to stop meeting people in person. You should never do that. You can’t do everything over the internet.

If your online connection is not local to you, then use a multitude of different technologies like Skype which are at your fingertips, to make the world a much smaller place and meet up with people on the other side of it.

Not Being Grateful

Gratitude goes a long way. When someone helps you in whatever way, being grateful will go a long way.

After having a conversation with someone in person or online, send them a quick thank you note for their time. It’s a small thing, but letting people know they are appreciated will go a long way and encourage them to want to speak with you again.

Not Making Sure It’s a Two-Way Street

When someone helps you out and makes a positive connection for you, then you have to be sure that you give back in some way. You especially can’t keep going back and asking for help without giving back in return.

If you can avoid making these common mistakes, then you should be able to create a large and successful network for your business.

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