Mistakes

Common Mistakes When Managing a Crisis

Common Mistakes When Managing a Crisis

If your business has a crisis of any kind, the reason why it’s hard getting through it is usually due to a lack of planning. As your business grows, there will be many situations that can put you at risk – from a bad review to technology failures and more. If you’re not ready to deal with these crises right away, it can spell trouble for your business.

Here are some common mistakes you’ll want to avoid.

No Crisis Plan in Place

The very first thing any business owner should have is a plan for any crisis that can happen. Whether it’s ensuring you have backups in the case of a server crash, or insurance in the case of an act of God, or a plan in place for PR in the event of a social crisis – all of it can ensure that your business and you make it through it intact.

Putting Your Head in the Sand

This often happens, especially if it has something to do with an embarrassing situation, an illegal situation, or a monetary situation. People just put it on the back burner and ignore it, hoping it will go away. The problem is, this never works. Not dealing with a crisis ensures the worst will happen.

Not Actively Managing the Issue

If you have plans in place for various types of issues, you will be able to actively get on top of almost any situation to mitigate the damage. However, if you have not made plans and you’re putting your head in the sand, this means that you’re allowing someone else to narrate your story.

Letting One Person Speak for You

If you have a larger business with more than one person in it, it can often happen that one person is tasked with dealing with all the bad news. This is not a good idea. Instead, get everyone who is seen as part of your business to speak out about it. You may need to offer training to enable them to do so in an open, honest, and transparent way.

Forgetting the Importance of All Stakeholders

Aside from customers, you have other stakeholders who want to know about issues as soon as possible. They may be people in your home, your family, or who work with and or for you. They may be investors too. Whoever they are, you need to work up a system to get the right message to each segment of your audience.

Overconfidence in Your Reputation

Sometimes it’s tempting, especially if the crisis is fabricated, to just ignore it. After all, you know that you’re innocent, and you believe no one will buy it anyway because your reputation is golden. Sadly, today this is often untrue. Your best bet is to speak out the moment an issue comes up, in an honest, open, and transparent manner.

Not Willing to Listen to Critics

The worst thing anyone can do is surround themselves with “yes people.” A person who will never offer any contrary opinion to yours is not safe to work with. You need people who challenge you, and your critics are the people to listen to – even if you disagree. It can help you with your messaging.

The best thing you can do for your business is to write down a list of types of crises that can happen. Then set up a response system for every kind of situation so that you’ll know what to do. If you have a process in place, you won’t be caught off guard and be unable to get ahead of any type of crisis.

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Common Networking Mistakes to Avoid

When it comes to networking, you always want to make sure you do it right so you can grow your business. However, knowing what to do is one thing; knowing what not to do is something else entirely. You might think you’re doing everything right, but if you find you’re not making the connections you expected, then perhaps you have fallen into some of the network traps out there and didn’t even realize you had.

Here are some common networking mistakes and how you can avoid making them in the future.

Not Getting Help

Many people have a hard time asking other for help. Networking is all about making connections, though. People don’t know what you need unless you ask them.

Use whatever personal or professional network you have and ask them to help you. You need to be connected to the right people. The more people you have getting the word out about you, the better, so don’t be afraid to ask for help.

Not Maintaining Your Relationships

It’s very easy to fall out of touch with people. Maintaining contact with your current network and all of the people in it is going to help you grow.

Follow up with people – your mentors, colleagues, and other contacts – on a regular basis to see how they’re doing. Keep them up to date on you as well. Remember, don’t make it all about you; you will want them to know what you’re up to while also finding out what they’ve been up to.

Not Taking Advantage of Social Media

We live in a day and time where networking is really everything we do every single day. Social media has made it so easy to be connected to so many different people throughout the world, and if you’re not using this then you’re missing out on a great opportunity.

Start using LinkedIn to make professional connections. This isn’t the only social media platform you should be using, but it’s a great place to start and a way to get your name out there.

Not Making In-Person Connections

Yes, we are in a day and time where social media is super-important to networking, but that doesn’t mean you have to stop meeting people in person. You should never do that. You can’t do everything over the internet.

If your online connection is not local to you, then use a multitude of different technologies like Skype which are at your fingertips, to make the world a much smaller place and meet up with people on the other side of it.

Not Being Grateful

Gratitude goes a long way. When someone helps you in whatever way, being grateful will go a long way.

After having a conversation with someone in person or online, send them a quick thank you note for their time. It’s a small thing, but letting people know they are appreciated will go a long way and encourage them to want to speak with you again.

Not Making Sure It’s a Two-Way Street

When someone helps you out and makes a positive connection for you, then you have to be sure that you give back in some way. You especially can’t keep going back and asking for help without giving back in return.

If you can avoid making these common mistakes, then you should be able to create a large and successful network for your business.

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