Marketing

A Simple Strategy to Increase Profits

In today’s competitive business environment it is essential to find ways to reduce costs and increase profits while keeping productivity and quality high. One of the best ways to achieve this is through hiring and retention of outstanding employees.

Far too often hiring managers rush through the hiring process due to being reactive rather than proactive when filling positions. With some preplanning in the hiring process and implementation of sound strategies once people join your organization, you will lower the cost of doing business by considerable amounts.

As you prepare to hire consider the following:

• What type of person are you looking for?
• What are the values that drive your company?
• How difficult is the job you are filling?
• Do you have anyone internally who can do the job?
• How long will it take to find the right person for the position?
• What are you willing to negotiate with the potential candidate?

In looking for potential candidates you may want to try more than the traditional employee search. Tap into your network of professional connections. Some of your best candidates may be working for your competitors. Be careful about hiring someone just because they are a friend or family member. Not that friends and family members don’t make good employees – often they can be fantastic. And yet, if you are hiring them only because they are a friend or family member, you are setting yourself up for some big problems. With the wrong choice morale with other employees can go down. With the right choice it is just as likely to go up.

Think through the compensation package. Are the wages fair for the job, industry and market? Make sure your benefit package is competitive for your industry. Find out what other companies are offering as far as compensation and consider matching or beating their offerings.

There are occasions when someone may take a position without thinking through income, benefits or fit. Once they have gotten settled in and are feeling comfortable with the position and the company, they may realize the compensation and the job is not all it could be. That can cause some discontent on their part. To avoid this, do your homework.

Another key to keeping good employees is to make sure they are treated with respect, dignity and appreciation. This may seem like common sense and yet, it often doesn’t happen. I consult with various types of organizations employee retention and how to gain more commitment from the staff. I often will meet individually, in private, with a cross section of the staff. I spend at least an hour with each employee in a confidential meeting to find out their view of the company. Inevitably, the areas that are most lacking for the employee to be fully satisfied are communication and appreciation.

Once the area of discontent has been identified I design programs for the company in which to address the problems. What is amazing is the problem is often on the way to being solved by virtue of the fact the organization has brought me in. A common comment is, “Finally, someone is listening to me.”

Often, a company’s problems can be lessened with some good coaching and training of management. It is amazing how many managers and supervisors were put into their position without any training in interpersonal skills, management and supervisory skills, and how to communicate effectively. Nine times out of ten the people who need the most training are the ones who think they need it the least. And, they are often the biggest obstacle to the success of a company.

In order to stay competitive on all fronts you must keep your entire team on the leading edge. By doing so you will be in business for years to come with a happy, dedicated and productive team. And that will equal profits.

 

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Buying Discount Vitamins

Buying Discount Vitamins

There are a number of ways that you can find discount vitamins. The most common is to wait until your favourite vitamin store has a sale but this can be a rather difficult way to get a discount vitamin. The problem is mainly due to the discount time. Most discount vitamin offers only have a limited amount of stock available and it is a case of first-come, first-served. The other issue with trying to get these discount vitamin offers is that they are strictly time limited and again, you may miss out unless you find out about the sale in advance.

A large number of stores produce coupons that offer discount vitamin purchases. These coupons are often distributed in newspapers and magazines – the Sunday newspapers are so full of coupons that it may be time-consuming looking for the discount vitamin offers but it is worth the effort. You may find that some of these coupons do not give an instant discount vitamin purchase but you can claim the appropriate money back through a rebate system. Beware that some of these rebated discount vitamin offers require you to purchase additional equipment or accessories to qualify for them.

One extremely good source for discount vitamin offers is to actually look for bulk purchases. This is an extremely underestimated resource as many people do not actually understand what a bulk purchase discount vitamin really is. In all honesty you are likely to get a better discount vitamin offer if you opt for a bulk purchase from your local outlet. This is because the bulk purchases offer the best discount vitamin prices possible. This is especially the case for vitamins that you may want to take on an ongoing basis. Vitamin C, for example, is a great choice to buy in bulk and obtain a discount vitamin price.

It is extremely important, however, to ensure that the bulk discount vitamin purchases do not include vitamins that may have an expiration date that could be exceeded before they are all consumed. Do not be tempted to purchase bulk amounts of vitamins simply to obtain a discount vitamin price unless you are sure that you can consume all of the vitamins within the expiration dates given. One of the major mistakes that people make when looking for a discount vitamin is to overlook the expiration date. There may not be any danger if the discount vitamins are a few days past their sell by date but it is not worth the risk just to save a few pennies.

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Marketing Tips for Women Entrepreneurs

Marketing Tips for Women Entrepreneurs

Are you a female entrepreneur searching for new ways to market your new business? If so, there are many great ways to do so. Even better, the suggestions mentioned here are very affordable. Remember, unless you’re lucky enough to have an unlimited supply of capital, it’s always best to go easy on your finances in the beginning.

Always Have a Plan

No matter what kind of small business you’re in charge of, it’s always best to have a plan before you put things into action. This is true of every aspect of running your business. You may want to keep an audio recorder or small notebook with you, or find a note keeping app for your smartphone. Once you have a plan laid out, stick to it to the best of your abilities.

Set Optimistic Goals

In order to get work done effectively, it’s best to establish goals that you can work to achieve throughout the day, week, or month. These goals should be things that are attainable. Otherwise you’re just setting yourself up for failure. However, they should also be optimistic and challenging goals that will encourage you to push yourself in order to be as effective as possible.

Know Your Target Market

Research into your target market, before you even open your doors to the public, is crucial to your marketing plan. The more specific you can get, by drilling down categories, the better. Not only do you need to know things like age, gender and income bracket, you also need to know what motivates your ideal client or customer to buy.

Build a Strong Portfolio

As the owner of the business, the way that you present yourself is often the first impression that potential clients or customers get of your organization. Make sure to always have a resume or portfolio available so that your future business associates can see all the hard work that you’ve done in the past. If they’re impressed with how you represent yourself as a person, it’s much more likely that they’ll want to do business with you.

Form a Network

It can be difficult to market your product or business on your own. Fortunately, social networking makes it easy for just about anybody to reach out to potential clients. Make sure that your business has a strong web presence, and establish pages for it on social media sites.

But, social media isn’t the only way to establish a network of clients and business associates. Whenever your business works with another company, be sure to establish a relationship between the two of you.

Keep Searching for New Opportunities

Never pass up an opportunity to market yourself or your business to others. Make sure that you always have your business card with you in case you run across someone in your personal life that you want to form a connection with in your professional life. You never know where you might meet your next customer.

These are just a few marketing tips for women entrepreneurs. Realistically, this is just the beginning. Obviously, you don’t have to try all these things at once. Trying one or two at a time is usually the better way to go.

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