Growing

Ways to Avoid Distractions When Growing Your Home-Based Business

Ways to Avoid Distractions When Growing Your Home-Based Business

Working from home can be either a blessing or curse depending on how organized you are and what family circumstances you are dealing with.

If you have young children, for example, you may find it tough to try to get it all done each day unless you have a great support network. If your children are older, they need to understand that just because you are home does not mean you have “free time”. The same is true of neighbors and family members who try to load tasks on your plate because they don’t understand that work has to be your priority.

Here are nine ways to avoid distractions so you can grow your home-based business successfully.

1. Have Your Own Dedicated Workspace

Hopefully it should have a door you can close. But no matter how large or small, it should be the place where all your business-related items are.

2. Make the Most of the Space You Have

Make the most of the space you have by going up to the ceiling with shelving units. Get a multipurpose printer that also faxes and so on. Get a tall filing cabinet for your important papers, supplies, etc.

3. Be Sure to Have Fast Connectivity

If your computer is old and clunky or your internet connection is always buffering, update them.

4. Keep Your Phone Nearby but on Vibrate

Vibrate will let you know calls are coming in but without a distracting sound or ringtone that will break your concentration.

5. Keep a To-Do List

Pen and paper is fine for this, or you can create a digital one. There is nothing quite as satisfying as crossing something off the list once you have done it.

6. Keep a Calendar and Timetable

Keep a calendar with all of your most important dates, such as project deadlines. Try to work something that resembles 9 to 5 or a reasonably regular number of hours per day if you can, by setting a timetable of what needs to be done each day.

For example, pencil in 30 minutes at 9, 12, and 4 to take care of email, phone calls, and social media marketing. Create a time slot for marketing your services regularly and looking for work on the freelance websites so you can pick up more clients. Set aside time for breaks and also exercise.

7. Keep Media to a Minimum

Turn off social media notifications. Don’t try to listen to the news, TV, or music with vocals while you work, as they are all too distracting. Don’t keep checking your email and don’t answer the phone if you are really in the middle of something.

8. Don’t Fall for the Myth of Multitasking

There is no such thing as multitasking. It is actually the brain switching back and forth rapidly between two or more tasks. It can be very stressful and above all, it is inefficient. If you have two tasks that will take an hour each but try to do them at the same time, it will take you at least two hours to get them done – compared to working on the first one for an hour and the second one for an hour without having to worry about where you left off.

9. Be Organized and Have Systems

Have a place for everything, and everything in its place. You should also create systems whereby you do the same task the same way each time. In this way, if you ever want to delegate it to someone else, you can easily do so and free up your time to accomplish less menial tasks.

Use these tips to minimize distractions when working from home.

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Tips on How to Advertise Effectively When Growing Your Business

Tips on How to Advertise Effectively When Growing Your Business

When most new small business owners are first starting out, they probably don’t have much of a budget to spend on advertising. However, as your business grows, investing some of your profits in ads can really help boost your business and bring in even more profits.

The main thing to consider is whether or not your ads are getting the best return on investment (ROI). Fortunately, online ads can give you a big bang for your buck if you plan ahead and watch your metrics carefully. Here are some tips on how to advertise effectively when growing your business.

Set a Goal for Each Campaign

Do you want more:
* Traffic
* Subscribers
* Sales
* Brand recognition

This will affect the wording of your ads and which type you will use. It will also determine your call to action (CTA) for your target audience to take the next step now that they have seen your ad.

Niche Ads

One of the reasons online marketing is so successful is that it allows you to target a niche using keywords. Whenever someone searches online at Google, for example, if you have an ad running in their AdWords system, your ad will be shown.

In terms of social media ads, you can choose keywords or interests, age groups and more. Smart niche marketers create what is called a marketing persona – a profile of the ideal customer they wish to target. They might be a woman, married with children, aged between 31 and 40, who has pets, and so on. Social media ads such as those at Facebook would actually allow you to choose every single one of those if you wished to ensure that your ad was not being shown to people who would probably not be interested.

Pay-Per-Click (PPC) Ads

The other key feature of online marketing is the PPC ads. You only pay if a person clicks on the ad to obey your call to action. The percentage of people who complete the CTA are referred to as the click-through rate. A good click-through rate means your ad is effective. However, a poor completion rate of subscribers or sales would mean the page you are sending them to is not converting well for some reason.

Create a New Landing Page for Every New Campaign

An easy way to track click-throughs and conversions is to set up a unique landing page for each campaign so you can track the ROI on your ad. If you see your visitors are not converting, you can edit, test and track alternate versions of the page until you come up with a winner. For example, you might change the headline, add more reviews and testimonials, or create a stronger call to action. Tracking and testing does take time, but the higher your conversion rate from the same amount of traffic, the better.

Doing the Math

An average conversion rate would be 1%. That means one out of every 100 people would buy. If you are selling a product for $20, you would need to make sure you were spending less than that on your ads.

But what if you could boost your conversion rate to 5%? Then you would get $100 per 100 visitors. If your ad has a high click-through rate, then you can keep repeating this process over and over again – in which case, the ads will more than pay for themselves.

Know Your Niche

Focus on what your niche needs most, and you should have no trouble coming up with winning products to sell, and effective ads.

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